Do’s and Dont’s of B2B SaaS cold calling.


The information you gather during cold calling can be beneficial when trying to understand your market under a SaaS marketing agency

With this information, you can adapt your product to better serve your prospects’ needs and adjust your messaging to better speak to their pains and hopes under a growth hacking agency.

However, turning a call with a cold lead into a beneficial, productive conversation can be challenging. 

You’ll need to be extra sure that you’re saying the right message to the right person and getting them the correct information in the small window of time you have to get their attention under a SaaS marketing agency.


Nurturing leads ensures engagement through the sales funnel, increasing conversion rates and securing great fit customers. Lead nurturing involves strong value propositions, enriched data, and content.

Cold calling

Cold calling is an essential piece of outbound trades. When trades reps discover new guides, they pick up the phone and start the call. 

The target is to connect with as many potential consumers as possible and move them into the next buying process phase under a SaaS marketing agency.

Do’s of B2B SaaS Cold Calling:

Outline a blueprint of the sales call

One of the essential groundworks of cold calling is to have the conversation outlined before picking up the phone. Beyond just the line-by-line text you’re using, this blueprint will set you on the right track for achieving the higher-level target of your cold call under a growth hacking agency.

Whether that’s qualifying your lead, booking an appointment, or closing a deal.

Build your own sales script

A basic fill-in-the-blank sales script is excellent for starting your first cold-calling campaign. If you think selling is complex, need help figuring out what to say, or feel overwhelmed, take refuge in simplicity under a SaaS marketing agency.

No excuses; start with a script today and tweak it over time as you learn more about what does resonate with the prospects you get on the phone over your first few days of cold calling.

Create talk paths to follow

A sales script may obstruct their unique voice and personality when a salesperson has more incidents. It is where talk tracks come in: sales teams can use them to highlight key features of the product they’re selling, overcome common objections, and qualify their leads under a SaaS marketing agency.

Turn your anxiety of cold calling into braveness.

Entrepreneurs often fight when they begin cold calling. They hate calling people, feeling like they’re breaking their day to drum up business, and they’re not very good at it either.

Their approach requires boldness, and they give up too soon when they encounter resistance under a SaaS marketing agency. They need to manage objections better and produce results.

Create an action scheme for your daily cold dials.

Getting out of a sales collapse can feel like climbing out of a dark pit, and cold calling may feel like the last thing you want to do. Create an action scheme today to help you battle discouragement and keep moving forward under a growth hacking agency.

Arrange your time to conserve energy and plan cold-calling eruptions for the moments you feel most productive during the day under a SaaS marketing agency.

Build an effective cold-calling cadence.

Powering through a list of new leads can be great, but if you want to work through an omnichannel sales strategy that mixes phone calls and emails, you should try a sales cadence.

Setting up a sales sequence with multiple touchpoints can create delightful customer interactions, decrease churn, and speed up your sales cycle under a SaaS marketing agency.

They are wrong. You win or lose the value before you even pick up the phone and dial; your state of mind determines the outcome of your cold-calling efforts more than anything else.

Don’t’s of B2B SaaS cold calling.

Never end a call without follow-up:

Whether it’s leaving a voicemail after someone didn’t pick up your call or setting up a meeting, you should always end a call with a follow-up if a recipient is interested in a growth hacking agency. With follow-ups, you’re likely to close a deal and likely to retain the customer’s attention under a SaaS marketing agency.

Don’t argue:

If the recipient says anything negative about your product or service or disagrees with any claims, make sure not to object. When you offer objections, you’re more likely to sound argumentative.

If the recipient gets defensive or offers objections, slow down, take a breath, and try to provide a solution under a SaaS marketing agency.

Don’t primarily focus on closing:

During your cold call, if you’re only focused on closing the deal, you won’t be able to determine if your customer genuinely needs or is interested in what you are selling them under a growth hacking agency.

Before focusing on closing the deal, first, find out if the customer is willing to learn more about your product or service and is also interested in completing the contract under a SaaS marketing agency.

Back To Top