Social networks are an important tool to position a brand, company, or business and, therefore, there are 3 things that a social media marketing agency must take into account when creating its campaigns. Learn what the secrets of social media marketing are.

Create Content For Each Platform

Not all social networks are made for the same type of content. To carry out a good digital marketing campaign, it is necessary to keep this data in mind and generate quality content for each social network of our company.

For example, content for Twitter can only have a maximum of 140 characters, and from this, you must subtract the number of characters that the link you want to add occupies. That’s why you generally can’t share the same content you created for Facebook on Twitter.

Analyze The Data And Optimize Your Post

Another essential rule in social media management is knowing how to analyze metrics. That is why it is vital that you periodically analyze which are the posts or types of posts that your audience likes the most, as well as those that do not, to increase or improve these publications and try new alternatives.

The analysis of the data also allows you to know when is the best time to publish, when to request an advertisement (ขอโฆษณา which is the term in Thai), what is your real audience and what their interests are so that, in this way, you can create content according to them.

Stay On Top Of Updated Information

Something that will keep your content at the forefront and make your brand stand out on social networks is being informed of the latest news, especially those that have to do with your sector.

Being informed of the latest and posting it appropriately will not only lead your competition, but it will also allow you to be the benchmark for your sector and even be the one that allows your brand to connect with the media to provide information about the area you dominate.